The difference between Boosted Posts and Facebook Ads… Answered!

Facebook ads and boosted posts are similar in that they can both help you reach new and bigger audiences but in very different ways.

Here’s how to distinguish the two:

Boosted Posts⠀

– Front-end management
– Easy to use
– Great for engagement
– Limited budget options
– Limited audience targeting
– Limited marketing objections

Facebook Ads

– Back-end management
– Placement control
– Extensive audience targeting
– Various marketing objectives
– Better budget and scheduling options

So which one is right for your business? Both!

There might be a good time to boost a post for that extra oomph, but in the long run, you’re better off planning your ads through Ads Manager.

The difference between Boosted Posts and Facebook Ads… Answered!

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