Facebook ads and boosted posts are similar in that they can both help you reach new and bigger audiences but in very different ways.
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Here’s how to distinguish the two:
Boosted Posts⠀
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– Front-end management
– Easy to use
– Great for engagement
– Limited budget options
– Limited audience targeting
– Limited marketing objections
Facebook Ads
– Back-end management
– Placement control
– Extensive audience targeting
– Various marketing objectives
– Better budget and scheduling options
So which one is right for your business? Both!
There might be a good time to boost a post for that extra oomph, but in the long run, you’re better off planning your ads through Ads Manager.
The difference between Boosted Posts and Facebook Ads… Answered!
